Burger King Signs with Starbucks
Following last year’s introduction of the McCafe line into neighborhood McDonald’s locations, Burger King has reportedly made plans to upgrade its own coffee offerings.
For the past five years, Burger King has offered its BK Joe brand of coffee beverages. By September, Burger King will now feature Seattle’s Best (a Starbucks brand) with various features, such as vanilla shots and mocha flavors.
The new coffee will range from $1 to $2.79 and will feature 100% Arabic beans.
So far, the deal has proved profitable for both Seattle’s Best and Burger King on the trading floor, and Burger King hopes to improve its breakfast options through the deal, offering more profit long term.